CHARTERED DIGITAL MARKETING MANAGER
CHARTERED DIGITAL MARKETING MANAGER
OBJECTIVE:
Applicants will learn the holistic value of Digital marketing through research and development of an actionable marketing plan. Understanding the inter-connected value of these channels and disciplines will set you apart from other marketing professionals and guide your development as a digital marketing expert.
COURSE OUTLINE
1.1 Introduction
1.2 Key terms and concepts
1.3 What is marketing?
1.4 What is digital marketing?
1.5 Understanding marketing strategy
1.6 The building blocks of marketing strategy
1.7 Crafting a digital marketing strategy
2.1 Introduction
2.2 Key terms and concepts
2.3 The importance of market research
2.4 Key concepts in market research
2.5 Online research methodologies
2.6 Justifying the cost of research
2.7 Tools of the trade
2.8 Advantages and challenges
Fees & Start Dates
GHS 3,000
31st August, 2024